Collè

Collè is a premium luxury Home and Beauty brand which is based on a large company selling identical products. The idea of Collè is to beat the competition in terms of price whilst not compromising on product quality. 

The brand is going to be sold through the official website of the brand which will provide options for Next Day Delivery and exclusive discounts - including student discounts through partner websites in order to attract a younger crowd. There will also be flagship stores located in Outlet shopping areas and large shopping centres which will provide free samples and more. Retailers such as John Lewis & Partners etc... would be ideal stockists for these products.

Another important part of the brand is commitments to the environment. This is demonstrated through the use of Paper Bags and responsible Packaging when fulfilling online orders. This is clearly shown through the design on these products encouraging people to assist Collè with commitments to the environment.